Super Bowl LVI: 3 Big Game Stocks that Could Go All the Way

Ian Cooper
Ian Cooper
Cooper was among the few analysts to spot the financial crisis of 2008, the top of subprime and Alt-A, the death of Lehman Brothers, Bear Stearns, and New Century Financial, and even the Dow’s collapse to 6,500, as well as its recovery. He even called for gold to rally well above $1.500 when it traded under $600.

Every year, the Super Bowl creates a massive investment opportunity.

This year should be no different.

In fact, Super Bowl LVI could see around $500 million in ad spend.  In 2020, it was up to $485 million.  Advertisers want to get in front of millions of fans so bad, they’re spending $6.5 million for 30-second spots.  That’s just under $217,000 for a second of air time.

I wish I could pull in that kind of money every second.  Who wouldn’t?

On top of that, Americans are expected to fork out about $2 billion on chicken wings for the game.  Plus, according to Hungry Fan, “Americans spend around $1.3 billion on beer in the two weeks leading up to Super Bowl Sunday and consume 325 million gallons of beer on game day. If you can believe these Super Bowl food and beverage stats, every American would have to drink an average of 10 cans of beer!”

Even better, about 31.5 million fans are expected to place bets on the Super Bowl this year. The American Gaming Association forecasts that over $7.6 billion will be wagered on the game, too.

So, how do we profit from Super Bowl LVI? Here are three opportunities.

DraftKings (DKNG)

Leading up to the big game, DKNG jumped from about $19.33 to $24.73.  

All on anticipation of big bets on the game.  After all, according to Bloomberg:

“More than 100 million Americans now live in places where they can legally wager on the Feb. 13 Super Bowl. What’s on offer isn’t just the usual bets about who will win or by how many points. Heavily marketed apps such as DraftKings and FanDuel will let Super Bowl viewers bet, during the game, on a nacho platter of options—things like whether Cincinnati Bengals quarterback Joe Burrow’s first pass will be complete or incomplete, which player will commit the first turnover, and what color of Gatorade will be poured on the winning coach’s head.”

Anheuser-Busch InBev (BUD)

Shares of BUD should see interest, especially if Americans spend $1.3 billion on beer, and consume more than 325 million gallons on game day.  According to Variety, “Gone this year are the usual commercials for good ol’ Bud Light. In their place: ads for Bud Light Next, a zero-carb spinoff, and Bud Light Seltzer Hard Soda, a seltzer that uses bolder soda flavors to augment what has become one of the industry’s fastest-growing categories.”

Wingstop Inc. (WING)

Even WING could be a big winner this year.

Since going public in 2015, the stock is up about 400% — and could see higher highs. Especially if Americans are about to fork out about $2 billion on chicken wings for the game.  

As of September 25, 2021, there were 1,673 Wingstop restaurants system-wide. This included 1,493 restaurants in the United States, of which 1,461 were franchised restaurants and 32 were company-owned, and 180 franchised restaurants in international markets. 

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