Top Companies that Could Score Big from March Madness 2022

March 17, 2022

Ian Cooper

Cooper was among the few analysts to spot the financial crisis of 2008, the top of subprime and Alt-A, the death of Lehman Brothers, Bear Stearns, and New Century Financial, and even the Dow’s collapse to 6,500, as well as its recovery. He even called for gold to rally well above $1.500 when it traded under $600.

It’s March Madness, baby!

With the 2022 NCAA Division 1 tournaments tipping off, it’s typically been a great money maker for networks, advertisers, and sports betting stocks.

Gambling stocks, in particular, should do very well with many more states legalizing sports betting. Even better, 45 million Americans are expected to bet on March Madness this year.

In fact, according to the American Gaming Association, $3.1 billion will be wagered on this year’s tournament. The report asserts that more than 17% of American adults will place at least one bet on the tournament.

So where should we invest

Roundhill Sports Betting and iGaming ETF (BETZ)

One way is to invest in sports betting stocks, like DraftKings (DKNG), Penn National Gaming (PENN), and MGM Resorts (MGM).

However, if you want great exposure to sports betting, take a look at the IBET ETF, which last traded at $20.35. With an expense ratio of 0.75%, the ETF offers exposure to stocks such as DKNG, PENN, Flutter Entertainment, and Churchill Downs to name a few.

Coca-Cola (KO)

As one of the top sponsors of the tournament, Coca-Cola stocks is already pushing higher.

In fact, according to a Turner Sports press release,

“Tri-presenting sponsors for NCAA March Madness Live are NCAA Corporate Champions AT&T 5G, Capital One and Coca-Cola. On mobile, Coca-Cola, Capital One and Buick will sponsor the NCAA March Madness Live App for iOS; On connected streaming devices: Capital One, Coca-Cola and POWERADE will sponsor the Roku app; AT&T 5G will serve as a sponsor for the Apple TV app; Capital One and AT&T 5G will sponsor the Amazon Fire TV app; Invesco will serve as sponsor for Google TV; and AT&T 5G, Coca-Cola and POWERADE will sponsor the Xbox app.”

Paramount Global (PARA)

Paramount Global, formerly Viacom CBS Inc., is a global media and entertainment company that creates content for audiences worldwide. The Company’s business segments include TV Entertainment, Cable Networks, and Filmed Entertainment.

For PARA, March Madness is worth billions in ad spend from major advertisers like Coca-Cola, AT&T, and Capital One. Even better, advertising for March Madness sold out fast. Also, “Early games fetch a few hundred thousand dollars, with that figure rising past $2 million for spots during the title game,” says Deadline.com.

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